DECORPOT

A BRAND THAT GROWS WITH YOU : Working alongside the Decorpot team, we collaborated on evolving the brand’s visual identity and strengthening its print communication. From logo redesign to catalogue design and marketing collateral, the focus was on creating a consistent brand presence as Decorpot expanded its experience centres.
Special thanks to Venkat and the entire Decorpot team for their trust and the opportunity to be part of this journey.

COMPANY

PHILOSOPHY

CORE PROMISE

DELIVERABLE

LIVE PROJECT

FURNITURE ONE BY DECORPOT

CONSISTENT BRANDING, THOUGHTFUL COMMUNICATION

A COHESIVE BRAND EXPERIENCE ACROSS EVERY TOUCHPOINT

LOGO REDESIGN, BRAND IDENTITY, CATALOGUE DESIGN, FLYERS, LEAFLETS & PRINT COLLATERAL

EXPLORE DECORPOT

ABOUT THE PROJECT

Building a Consistent Brand Across Every Touchpoint.

Decorpot is a home interiors brand bringing thoughtfully designed spaces to customers across India. As the brand expanded its experience centres, the need for consistent, impactful brand communication became increasingly important.

Working alongside Ashwin S, Vipul Sodhi through PulArts Studio, we joined hands with the Decorpot team to support its evolving branding and communication needs, with a strong focus on print design and its new catalogue.

UNDERSTANDING THE VISION

Growth Deserves a Stronger Visual Presence.

As Decorpot continued to expand, every customer touchpoint became an opportunity to strengthen its identity.

The vision was to refine the existing logo and build a more consistent visual language across branding and print materials—one that could translate seamlessly from a catalogue in a customer's hands to communication across its experience centres.

THE CHALLENGE

Consistency at Scale.

The challenge was not limited to designing individual assets. It was about creating a cohesive brand experience across multiple formats while keeping up with the team's timelines and evolving requirements.

Brand Evolution: Refining the existing identity for a growing brand.
Print at Scale: Developing catalogue and marketing materials with clarity and consistency.
Timely Execution: Working closely with the internal team to deliver assets within project timelines.

Initial logo concept for furniture one

THE APPROACH

An Extended Creative Team.

Rather than working as an external design vendor, we became an extension of the Decorpot team—collaborating closely, understanding requirements, and translating them into practical design solutions.

Our approach centred on three principles:

Consistency: Maintaining a unified visual language across brand communication.
Clarity: Organising information to make print materials easy to navigate and understand.
Collaboration: Staying aligned with the Decorpot team to manage feedback, iterations, and deadlines.

BRAND IDENTITY & LOGO REFINEMENT

Evolving an Existing Identity.

The journey began with a redesign of the existing logo, followed by work across the broader branding system.

The focus was on supporting Decorpot's evolving visual presence while ensuring the identity could work across different communication formats and physical touchpoints.

CATALOGUE & PRINT DESIGN

Bringing the Brand Into the Customer's Hands.

A major part of our collaboration focused on print materials, particularly Decorpot's new catalogue.

From structuring content to refining layouts and maintaining visual consistency, the work was approached with the customer's experience in mind. The catalogue needed to communicate clearly, showcase the brand effectively, and support conversations around home interiors.

Alongside the catalogue, we worked on flyers, leaflets, marketing collateral, and other print applications required by the team.

BRAND TOUCHPOINTS

One Brand. Multiple Expressions.

The identity extended across a range of practical applications, helping maintain consistency wherever the brand communicated.

Logo refinement and branding
Catalogue design and layout
Flyers and leaflets
Marketing collateral
Additional print communication materials

Each deliverable was part of a larger effort to create a recognisable and consistent brand experience.

THE COLLABORATION

Better Work Happens Together.

This project was built on the trust and coordination between Ashwin S, PulArts Studio and the Decorpot team.

Working alongside Vipul Sodhi, I contributed to the creative process while staying closely connected with the team's requirements, feedback, and timelines. The collaboration allowed us to respond to changing needs and support the brand as it continued to grow.

A special thank you to Venkat and the entire Decorpot team for their trust, support, and the opportunity to be part of this journey.

THE RESULT

Design That Supports Growth.

A collaborative design engagement spanning logo refinement, branding, catalogue development, and print communication.

More than individual design outputs, the project was about helping a growing brand maintain consistency across its touchpoints—and being a dependable creative partner throughout the process.

Good design builds recognition. Good collaboration builds momentum.

Created in collaboration with Ashwin S, Vipul Sodhi / PulArts Studio and the Decorpot team.

Disclaimer: The images and mockups featured in this project are presented for portfolio and illustrative purposes. The work showcases design contributions created in collaboration with Ashwin S, PulArts Studio and the Decorpot team.

All brand names, logos, and related assets belong to their respective owners. If you are a copyright holder and have concerns regarding any material displayed, please contact me for appropriate attribution or removal.