The Tea N Tales logo isn’t just a visual mark; it embodies the spirit and tradition of Mathura. Designed to reflect both the warmth and authenticity of the city, the logo invites customers to experience a cozy, welcoming atmosphere for tea and conversation.
Client’s Vision :
Ashutosh, the client, envisioned a bold and eye-catching logo that would establish Tea N Tales as a go-to spot for locals to enjoy tea and engage in conversations. The design needed to speak to the inviting, community-oriented vibe of the café.
Client: Tea n Tales
Industry : Restaurant / Café
Services : Logo Design
Objective: Create a modern, unique logo that reflects the café's cozy, creative atmosphere and connects with its target audience.
Target Audience:
The primary audience is the local community in Mathura, ranging from 15 to 55 years old. They’re looking for a comfortable, approachable space where they can relax, sip tea, and engage in meaningful conversations.
Market Research:
I conducted a thorough study of local café logos and branding, identifying key elements that resonated with the target audience. This research was the foundation for the design direction, which focused on warmth and comfort. A mood board featuring earthy tones and elements reflecting Mathura’s cultural heritage was developed.
Concept Development:
Through sketching and experimentation, I discovered that the tea cup was the perfect symbol to represent both the authenticity of tea and the warmth of the café environment. This concept was refined into the final logo, capturing the essence of the brand’s story
Collaborative Design Process:
Using a combination of Affinity Designer, Photoshop, and Figma, I created multiple versions of the logo, ensuring it would work across various platforms and applications. The collaborative process with the client ensured that the logo perfectly aligned with their vision and brand identity.
Color Palette & Symbolism:
The color palette draws from warm brown tones, symbolizing tea and the rising sun. These colors evoke a sense of new beginnings, warmth, and connection — qualities that align with the café’s inviting atmosphere.
Problem Solving & Refinement:
To ensure the logo would be versatile and consistent across all mediums, I developed different monogram versions. These variations allowed for flexibility while maintaining a strong visual identity, whether displayed on social media, signage, or merchandise.
Client Feedback:
The client was thrilled with the final logo, seeing it as a true reflection of Tea N Tales’ brand story. The logo perfectly captures the café’s essence and its commitment to providing a warm, authentic experience for its customers.
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