House Adell: A Fresh and Cozy Identity Crafted with Heart

The client is based in Germany and wanted to open a restaurant called House Adell. Her goal was to create a hand-drawn, sketchy logo that reflects the fresh and cozy atmosphere of her restaurant. The restaurant is unique because everything served is made fresh, unlike many other eateries that rely on ready-made items. She wanted a logo that communicated the freshness of the food and the welcoming vibe of her establishment.

Client’s Vision :

House Adell began with a simple yet heartfelt vision: to offer freshly made, comforting meals in a cozy setting that feels like home. The client, based in Germany, wanted the brand to reflect not just a restaurant, but a warm experience—where everything is made from scratch and served with love.

Client: House Adell
Industry : Restaurant / Café
Services : Logo Design
Objective: To create a modern, hand-crafted logo that reflects House Adell’s cozy and creative atmosphere. The identity needed to feel warm, personal, and fresh—connecting deeply with its audience while standing out in the restaurant space.

Target Audience:

The restaurant is designed for working professionals and early risers who often miss breakfast in the rush of daily life. It appeals to those who value authenticity, freshly prepared food, and a peaceful ambiance where they can take a break, connect, or simply enjoy a homemade meal.

Market Research:

While most local restaurants focused on pre-prepared or packaged food, House Adell aimed to stand out by emphasizing freshness and human connection. This insight helped shape a brand identity that communicates warmth, care, and individuality—key differentiators in a competitive market.

Concept Development:

To express the brand's personality, we explored visual elements like houses, leaves, and breakfast symbols such as cups and cutlery. These sketches helped us capture the feeling of home, nature, and nourishment—leading us to a concept where freshness meets familiarity.

Collaborative Design Process:

Throughout the journey, we worked closely with the client to ensure every design decision aligned with her vision. Her inputs were rooted in personal stories, which helped shape an identity that wasn’t just functional—it was deeply emotional and true to her roots.

Problem Solving :

The biggest challenge was creating a design that felt hand-drawn and imperfect, yet balanced and versatile. We overcame this by sketching logo concepts manually, then refining them digitally while preserving their raw, human character.

Refinement

After selecting the final direction, we polished every curve and line to ensure the identity worked across various touchpoints—from signage to menus and packaging. We kept the details subtle but meaningful, so the design would always feel crafted, not commercial.

Client Feedback

The client felt an instant emotional connection with the final logo. It wasn’t just a design—it was a reflection of her personality, her values, and her story. The result was a brand identity that felt natural, inviting, and full of heart.

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